Design in the Streets
Our design challenges run the gamut, from logos that sit atop buildings, to this humble manhole cover. This was one of the many places our work appeared when VWK was asked to design a commemorative seal and identity for our hometown’s tricentennial. How’s that for “street credibility?”
Client:City of Albuquerque
VWK loves our clients, whether they be of the two-legged or four-legged variety. This recent project for a local animal feed and supply shop really let us stretch our creative wings.
Client:Horsemen’s Feed & Supply
Sometimes it’s just the promise of a blank sheet of paper and a world of possibility that gets our blood flowing. This internally produced magazine gave us the space to explore a wide-range of design challenges, while trying to please our harshest critcs: ourselves.
Client:“Gutter” Internal Promotion
Our award-winning TV spot for the New Mexico Department of Transportation. Featuring stunning special effects and cinematography, we explore the human costs of DWI in a most dramatic fashion.
Get on Board
Encouraging Southern Californians to ditch their cars for a daily ride on a train may appear to be a daunting task. Our work for Metrolink instead focuses on the benefits of a rail-based commute. With time kick up your heels and crank up the music in your headphones while someone else drives, it’s almost as if you’re receiving “rock star treatment.”
We know first hand the challenges, and the rewards of doing business in New Mexico. Who better then, to work with the State Department of Economic Development to produce and execute a strategic campaign to convince businesses to relocate here?
VWK was enlisted by the financial giant to develop a set of brochures and booklets meant to educate Citi customers on the wise management of their credit. By presenting easily confusing subject matter in a simple way, VWK showed that good design could be worth its weight in gold.
A Unique Destination
Our neighbors to the north tapped our creative experts to help promote their city as a top travel destination to a worldwide audience. We even coined a term to describe a getaway to the “City Different,” enticing visitors to take a “Santa Fe-cation.”
Client:Santa Fe Convention & Visitors Bureau
Bresnan, a regional telecommunication service provider, needed a way to stand
out from the crowd of national competition. By playing to the core strengths of the company, VWK developed a compelling ad campaign touting their outstanding customer service, focussing on the real people at both ends of the phone line.
Tag, Penny. “You’re it!”
VWK created this beautifully letterpressed tag for fashion designer Penny Singer. It speaks to the quality and sophistication of the line of clothing from which it hangs.
Client:Legends Santa Fe